Jessica Lustig brings a global perspective to 21C with clients including Google, YouTube, the World Economic Forum, the Global Fund, the World Bank, and many technology start-ups working in the cultural sector. Major projects include conceiving and developing the YouTube Symphony Orchestra; advising the World Economic Forum on cultural leaders and key programs for its annual meeting in Davos, Switzerland, including the 2017 closing session featuring the Afghan Women’s Orchestra “Zohra”; and assisting the U.S. State Department in bringing the Afghanistan National Institute of Music to the Kennedy Center and Carnegie Hall. She holds an undergraduate degree in music and an MBA in International Business and Marketing from the Stern School of Business at New York University, and provides strategic planning and consulting services to businesses interested in strengthening their interactions with the world of arts and culture, as well as technology innovation in the arts through her work with many of the world’s leading concert artists, musical institutions, and composers.